Integrated communications solutions are recently gaining ground with marketing, communications and business development managers, and business owners: these services build and run online and offline marketing assets, and convert marketing investment into solid business leads.
Integrated marketing communications agency, The Content Factory (TCF, for short), has launched a fully integrated suite of services for local, regional and global businesses looking to enter the Middle East’s market or to grow their market share in the region.
“If you’re interested in running impactful, measurable and business-generating campaigns, deployed simultaneously, to maximise returns on marketing investment, you should consider a fully integrated communications approach. This approach will give you a 360-degree view of the market and provide you with the necessary tools to reach your target market on and offline, across all communications mediums and platforms,” says Layth Dajani, the founder and CEO of TCF.
TCF also continues to offer stand-alone traditional communications services such as strategic advisory and execution of public and media relations activities, event management and exhibition support services, design, advertising, media buying, digital and social media.
“Over time, companies that integrate as many services as they can will gain marginal savings and enhanced results at every level of integration. This is a natural outcome of content utilisation, which is why performance tend to increase with heavier integration,” Dajani continues.
Where TCF excels…
Content performance is the key to TCF’s integrated formula. As content gets utilised across multiple communications channels, engagement rates rise, fuelling a brand’s equity with its target audiences. This process optimises overall marketing communications spend and frees up precious time that would otherwise be spent on tactical issues.
“Technology plays a very big part in everything that we do. We’ve built our own content production and distribution platform, TCFcmsPLUS, to inculcate efficiency and instill quality measures into our solutions. We’ve built an online publishing site, TCFnewswire, the region’s only SEO-ready content archiving and conversion optimisation website,” says Dajani.
From the more traditional to the cutting edge, measurability is essential to evaluating performance and planning further campaigns. TCF combines its own reporting capabilities – through TCFcmsPLUS – with third-party web, social and traditional monitoring and analytics tools to continually take deep dives into a company’s vital statistics.
“Integrated solutions should go a step further. Converting a company’s brand equity into solid business should rely heavily on data, on directing and tweaking content production and distribution. Whether the conversions are valued in terms of direct monetisation – e-commerce, retail and enterprise sales – brand building for an IPO or equity sales, or indirect stakeholder relationship development, integration should complete the circle of directly correlating market investment to sales and revenue generation,” concludes Dajani.
TCF is planning to roll out a fully integrated cloud-based marketing communications managed service targeting specific market segments such as multinational companies operating in the Middle East, e-commerce sites and small and medium sized enterprises looking to grow their business and enhance their brand value.
Al Barsha Heights (TECOM)
Office 2015. Damac Smart Heights Building.
P.O. Box 29764
Dubai - UAE
Phone: +971 (4) 447 2501 or +971 (4) 447 2502
Fax: +971 (4) 447 2503
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