The onslaught of the Internet, and the platforms and applications that ride on it, have signalled a shift: today, for businesses to succeed, they need to meet their customers online, offline or, more likely, both. Simply put, your target audience no longer consumes information in silos – a chunk of your messaging reaches it via traditional media – think print, broadcast, billboards and the like – and the rest makes it to them via digital channels – social media, e-mail blasts, online advertising and mobile apps, to name a few.
“This seismic shift in channeling business messages into the market – that is, through traditional and digital channels simultaneously – have intensified the challenges faced by communications and business development managers, who now find themselves in an ever-changing, complex situation,” comments Layth Dajani, the founder and CEO of The Content Factory (TCF, for short) a leading integrated communications solutions agency. “This is where our high-impact integrated marketing communications solutions come in: with the media spectrum fanning out the way it is, integrated marketing campaigns offer a cross-channel approach which amplifies RoI.”
Built on a sturdy foundation of media experience, an agile business model and technology, TCF has been successful at building integrated marketing communications solutions that engender business opportunities for companies looking to increase their revenue and bolster their market position in the Middle East region.
TCF puts a keen focus on delivering highly optimised content, both verbal and audiovisual, directly to buyers, or indirectly through influencers, across multiple platforms and with a unified message, all at the same time. The delivery is cross industry, multilingual (Arabic and English) and can be targeted at business-to-business communities as well as consumers.
“Our main goal is to help our clients grow their business, to gain market share and enhance their brand equity, to convert prospects into buyers and opportunities into revenue,” continues Dajani. “We do this through our unique ability to enable content to travel across media channels seamlessly. We give content wings.”
TCF now offers small and medium sized businesses fully integrated solutions, where companies can completely outsource their communications departments as a managed service. Websites that are not performing can also be taken over and rejuvenated into revenue-generating businesses. Companies may also leverage added digital marketing platforms for local or regional campaigns.
“That's where TCFnewswire comes in,” explains Dajani. “Our news and media outreach website, powered by our proprietary content management system TCFcmsPLUS, acts as our clients’ internal news wire service. Each company has their own content aggregation microsite that comes fully stacked with features such as online and offline content distribution to traditional print, online and broadcast media outlets, as well as digital channels.”
Established in Dubai in 2003, TCF’s experience spans various industries, including companies in technology, consumer electronics and general business (trading, manufacturing, oil & gas, finance & services). These businesses vary in size, from small and medium sized enterprise to larger, regional and international brands.
Today, TCF’s services coverage spans the Gulf Cooperation Council (GCC) countries (the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain and Oman), Yemen, Jordan and Palestine.
Al Barsha Heights (TECOM)
Office 2015. Damac Smart Heights Building.
P.O. Box 29764
Dubai - UAE
Phone: +971 (4) 447 2501 or +971 (4) 447 2502
Fax: +971 (4) 447 2503
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